Most of the problems with the website so far seem to be due to the decison to make people create an account--with all their personal information--before they can see the prices of the various insurance pakages available. So why do that? Yuval Levin:
Some journalists and analysts have speculated that this decision was made in order to prevent people from seeing premium costs before they could also see any subsidies they might be eligible for, so that the shock of higher prices could be contained and so that simply curious observers and journalists couldn’t get a picture of premium costs in the various states.
This is certainly a plausible explanation and is in line with the fundamental dishonesty of the Administration, but it is a lot less disturbing than the explanation I had formed in my own mind, that they wanted to have all your information in order to track you down and force you into buying insurance.